“But nearly half of all households in the Hackney and Dalston area rent from a social landlord, meaning they are most likely negatively affected by rising inflation and the cost of living crisis and, therefore, least suited to be able to afford the Amazon Fresh convenience proposition,” she added. “The economics of operating a checkout-free store with Just Walk Out technology only works in very affluent, urban areas with high levels of professional or high-income footfall,” Knights said. Miya Knights, co-author of Amazon and Omnichannel Retail, told The Grocer she was not surprised by the closure. And 80% of the time I was the only customer,” he added. If you commute to the city you use the other Dalston station. was next to a station, but not one people commute to. It’s people going to work or coming back from work.

“Their proposition is for more affluent commuters. “I just don’t think it was right for them,” said PwC senior retail adviser Kien Tan, who first spotted the store had closed. The failure of the Dalston store has been put down to its poor choice of location by experts. With Dalston’s closure and Croydon’s opening, Amazon’s total store count in the UK is 19.

Local newspapers in the Croydon area first reported the store’s opening as imminent in July last year. The first of those new stores was revealed today to be located in Ruskin Square, Croydon. “We remain committed to Amazon Fresh UK physical stores and, in fact, are excited to confirm we will soon open two new Amazon Fresh stores in the Greater London area,” she added. “Just like other retailers, we regularly review our business and from time to time adjust to ensure we are able to best serve our customers,” an Amazon spokeswoman told The Grocer. The store, in Kingsland High Street, Dalston, was the sixth Amazon Fresh store to open in the UK, featuring the company’s ‘Just Walk Out’ technology, which allows customers to scan their phone on entry, then simply pick up items and leave. The store in Dalston closed this week, less than 18 months after it launched, with Amazon confirming the move was permanent. Lumina Intelligence: UK Food & Drink ReportsĪmazon has shuttered a checkout-less Amazon Fresh store in the UK for the first time.

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